Objective, Investment Banking & Valuation Advises on Sale of Supreme Optimization to Trinity Hunt Partners

Objective, Investment Banking & Valuation Advises on Sale of Supreme Optimization to Trinity Hunt Partners


San Diego, CA, March 27, 2023 Objective, Investment Banking & Valuation, a top-tier middle market investment banking and valuation firm, is thrilled to announce its role as the exclusive sell-side advisor in the acquisition of Supreme Optimization. As a premier digital marketing agency specializing in life sciences, Supreme Optimization has earned a reputation for delivering exceptional results for its clients. The firm’s acquisition by Trinity Hunt Partners, a leading private equity firm focused on building industry leading services companies across business, healthcare, and consumer, is expected to propel its growth even further. With plans to invest in talent, infrastructure, and complementary businesses, Trinity Hunt Partners is committed to creating a full-service agency that delivers outstanding results for life sciences clients. 

Since its establishment in 2015, Supreme Optimization has experienced impressive growth and has earned a reputation as a leading expert in life sciences marketing.  

Combining cutting-edge digital marketing tactics with extensive scientific knowledge, the company delivers exceptional results for its clients through specialized industry services such as web development and design, digital strategy, paid advertising, and social media. With a team of over 25 Ph.D. digital marketing strategists, Supreme Optimization is dedicated to helping clients accelerate growth through digital transformation. 

As part of the acquisition by Trinity Hunt Partners, Supreme’s Founder and CEO, Sheldon Zhai, and other key management members will remain notable shareholders and continue to lead the company. 

“We’ve been in an uncompromising search for the best growth partner for a long time and feel incredibly fortunate to partner with Trinity Hunt. Objective played an important role in helping to bring many options to the table, and helped drill-down into what was important to us, without pressuring. A special thanks to Objective for always being available, proactive, and finding ways to save me time by taking things off my plate” said Sheldon Zhai, Founder and CEO of Supreme Optimization. 

“We’re thrilled to have played a role in helping Sheldon Zhai and the rest of the amazing management team at Supreme Optimization achieve this exciting next chapter in their growth story. Working alongside such a talented group of professionals who are truly passionate about delivering exceptional results for their clients was an absolute pleasure,” said Michael Kim, Managing Director and head of the Technology Group at Objective. “We firmly believe that the partnership with Trinity Hunt Partners positions Supreme for continued success and we can’t wait to see what the future holds for this dynamic and innovative company.” 

About Objective, Investment Banking & Valuation
Objective, Investment Banking & Valuation is a leading investment banking and valuation firm serving middle market companies. Our Investment Banking Group primarily focuses on sell-side transactions within its five industry practice groups: Business Services, Consumer, Healthcare & Life Sciences, Manufacturing & Distribution, and Technology. Objective is tenaciously invested in providing business owners world-class, sector-focused advisory services solely focused on their objectives. Select recent recognitions include Technology Deal of The Year 2022, Technology Deal of The Year 2021, and Boutique Investment Banking Firm of The Year 2021 by the M&A Advisor. For more information, please visit www.objectivecp.com. 

About Supreme Optimization 
Supreme Optimization is a digital marketing agency exclusively focused on the life sciences industry. Founded in 2015, the company serves the rapidly transforming life sciences sector by providing industry-specific digital marketing services, including web development and design, digital strategy, paid advertising, and social media. Supreme’s Ph.D.-level scientific strategists and professionally trained marketers help life sciences companies accelerate growth through digital transformation. For more information, visit www.supremeopti.com. 


For Immediate Inquiries:

Mike Kim

Managing Director, Technology Practice

(858) 264-6580




The above testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success. 

This news release is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities. While the information provided herein is believed to be accurate and reliable, Objective Capital Partners and BA Securities, LLC make no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. All information contained herein is preliminary, limited and subject to completion, correction or amendment. It should not be construed as investment, legal, or tax advice and may not be reproduced or distributed to any person.  Securities and investment banking services are offered through BA Securities, LLC Member FINRA, SIPC. Principals of Objective Capital are Registered Representatives of BA Securities. Objective Capital Partners and BA Securities are separate and unaffiliated entities.

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