Chanie Smith serves as the Marketing Operations Manager and is responsible for driving OCP’s marketing strategy and execution. Ms. Smith contributes to strategy formulation, manages marketing programs, and develops company collateral.
Previous to Objective Capital Partners, Chanie most recently served as the Marketing Manager and subsequently the Director of Operations at Poptik Agency, a growth stage marketing agency who specialized in SubOptic IP in industries including Consumer Products, Technology, and High Security & Currency. During her time in that role, she advised overall company and industry specific strategy, directly managed all projects, and maintained client communication.
While at Popitk, Ms. Smith was able to manage projects in a variety of verticals for clients such as Spacecode, the leader in RFID inventory management for high value healthcare, diamonds, and rare gems; Mattel, the global toy manufacturer, and 3SMK, a premier manufacturer of high security and currency technology.
Chanie began her professional career once graduating from California State University Chico with a Bachelor of Science in Business Administration, a focus in Marketing, and a Minor in International Studies. In order to achieve her minor, she spent a year of her college career in Den Haag, Holland studying international business and policy. She now utilizes her love of travel and golf in both her personal and professional life.